{"product_id":"9781472525406","title":"Music Entrepreneurship","description":"\u003ch1\u003eMusic Entrepreneurship\u003c\/h1\u003e\u003ch3\u003eAllan Dumbreck | Gayle McPherson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMusic \/ Genres \u0026amp; Styles \/ Pop Vocal\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThe music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eMusic Entrepreneurship\u003c\/i\u003e features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include:\u003cbr\u003e\u003cbr\u003e    The value of the music industries\u003cbr\u003e    Recorded music\u003cbr\u003e    Live events\u003cbr\u003e    Branding in music \u003cbr\u003e    Artist management\u003cbr\u003e    Digital distribution\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eAllan Dumbreck is a Senior Lecturer in the music performance, production and entrepreneurship sectors  within the School of Media, Culture and Society at the University of the West of Scotland. He is also the programme leader for BA (Hons) Commercial Music and editor of the Music Education Directory.\u003cbr\u003e\u003cbr\u003eGayle McPherson is a Professor of Events and Cultural Policy within the School of Media, Culture and Society at the University of the West of Scotland. She has published widely on events and festivals policy, culture and society and the social and cultural impact of events on cities and nations.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e28 January 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eMethuen Drama\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781472525406\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e11.68\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51331501654156,"sku":"9781472525406","price":34.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_e67fb2d5-b05b-4b42-9c1e-25dabd31cc78.jpg?v=1783597044","url":"https:\/\/lateknightbooks.com\/products\/9781472525406","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}