{"product_id":"9781472591715","title":"Menswear Trends","description":"\u003ch3\u003eRequired Reading Range\u003c\/h3\u003e\u003ch1\u003eMenswear Trends\u003c\/h1\u003e\u003ch3\u003eAki Choklat\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Fashion \u0026amp; Textile Industry\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003ci\u003eMenswear Trends\u003c\/i\u003e will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. \u003cbr\u003e\u003cbr\u003eLater chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIndustry Insight Interviews:\u003c\/b\u003e\u003cbr\u003ePeter Betsche, CEO, Arvenco\u003cbr\u003eDavid Edgar, one of the founding partners of Bureaux Design Associates (BDA)\u003cbr\u003eMichael Fisher, Creative Director – Menswear, Fashion Snoops\u003cbr\u003eJaana Jätyri, founder of Trendstop\u003cbr\u003eVolker Ketteniss, Head of Menswear, WGSN\u003cbr\u003eSandy MacLennan, founder of East Central Studios\u003cbr\u003eEmber Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide \u003cbr\u003eBarbara Vinken, Chair of Comparative and French Literature, University of Munich\u003cbr\u003eGeraldine Wharry, founder of Trend Atelier\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eAki Choklat\u003c\/b\u003e is the Chair of Fashion Accessories Design at the College for Creative Studies in Detroit, Michigan. Aki has worked with several trend companies, such as London-based Trendstop, and lectured all over the world on trends and their relationship with the consumer. He has been a consultant for numerous top-tier, international fashion labels, in addition to directing his own menswear label.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 January 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Visual Arts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781472591715\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e232\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e23.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51332268032140,"sku":"9781472591715","price":52.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_f81cb268-11f5-4527-86dd-26535fe37fd8.jpg?v=1783602600","url":"https:\/\/lateknightbooks.com\/products\/9781472591715","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}