{"product_id":"9781474279543","title":"Fashion Business Reader","description":"\u003ch1\u003eFashion Business Reader\u003c\/h1\u003e\u003ch3\u003eJoseph H. Hancock | Anne Peirson-Smith\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Fashion \u0026amp; Textile Industry\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003ci\u003eThe Fashion Business Reader\u003c\/i\u003e is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. \u003cbr\u003e\u003cbr\u003eAs well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eJoseph Hancock\u003c\/b\u003e is a professor at Drexel University, USA, in the department of design. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is the principal editor for the journal \u003ci\u003eFashion, Style \u0026amp; Popular Culture\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAnne Peirson-Smith\u003c\/b\u003e is an assistant professor at City University of Hong Kong. She teaches and researches fashion communication, public relations, popular culture, and the creative industries. In addition to a global professional background in public relations and branding she is the co-author of \u003ci\u003ePublic Relations in Asia Pacific\u003c\/i\u003e (2009), \u003ci\u003eGlobal Fashion Brands\u003c\/i\u003e (2014), and \u003ci\u003eCommunicating Transcultural Fashion\u003c\/i\u003e (2018). She is also associate editor for the journal \u003ci\u003eFashion, Style \u0026amp; Popular Culture.\u003c\/i\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 July 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Visual Arts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781474279543\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e528\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e32.96\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51332573036684,"sku":"9781474279543","price":44.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_c99a0048-c173-4b40-b115-d86c58218240.jpg?v=1783604134","url":"https:\/\/lateknightbooks.com\/products\/9781474279543","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}