We can do little to escape the experience of the United States of America through many media: TV, pop music, youth culture, Hollywood, fast food. How do these traces and images affect us? Do we internalize them, want to be American? Do we (can we?) resist them? Is our desire for them a symptom of European pop culture's crisis? From black face minstrelsy, rap music and fiction to McDonald's, rock festivals and Star Trek, the cultural conception of America is critically unpacked by contributors from Europe, Israel and the USA. McKay rounds off the picture by offering a comprehensive introduction that explains theoretical approaches to Americanization from the thesis of Yankee cultural imperialism to America as site of liberation or fantasy.

George McKay is Professor of Media Studies at the University of East Anglia, UK.