{"product_id":"9781484202784","title":"Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals","description":"\u003ch1\u003eDatabases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals\u003c\/h1\u003e \u003ch2\u003eManning, Anna\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book covers the practical aspects of database design, data cleansing, data analysis, and data protection\u003cem\u003e,\u003c\/em\u003e  among others. The focus is on what you really need to know to create  the right database for your small business and to leverage it most  effectively to spur growth and revenue.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDatabases for Small Business\u003c\/em\u003e  is a practical handbook for entrepreneurs, managers, staff, and  professionals in small organizations who are not IT specialists but who  recognize the need to ramp up their small organizations’ use of data and  to round out their own business expertise and office skills with basic  database proficiency. \u003c\/p\u003e\u003cp\u003eAnna Manning—a data scientist who has  worked on database design and data analysis in a computer science  university research lab, her own small business, and a nonprofit—walks  you through the progression of steps that will enable you to extract  actionable intelligence and maximum value from your business data in  terms of marketing, sales, customer relations, decision making, and  business strategy.\u003c\/p\u003e\u003cp\u003eDr. Manning illustrates the steps in the book  with four running case studies of a small online business, an  engineering startup, a small legal firm, and a nonprofit organization.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDatabases for Small Business\u003c\/em\u003e teaches non-techie entrepreneurs and professionals how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesign a small business database from scratch\u003c\/li\u003e\n\u003cli\u003eExtract the maximum profit from your data \u003c\/li\u003e\n\u003cli\u003eFollow guidance on data protection law\u003c\/li\u003e\n\u003cli\u003eEffectively use data collection and data cleansing techniques\u003c\/li\u003e\n\u003cli\u003eTrain staff to leverage your data\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-11-19\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484202784\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-0277-7\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 318\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47411404832908,"sku":"9781484202784","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484202784.jpg?v=1775842087","url":"https:\/\/lateknightbooks.com\/products\/9781484202784","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}