{"product_id":"9781484212370","title":"Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities","description":"\u003ch1\u003ePractical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities\u003c\/h1\u003e \u003ch2\u003eWicklund, Phillip\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eSitecore was recently recognized as one of the most reputable\/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities.\u003c\/p\u003e\u003cp\u003eAs such, marketers and end users often have a hard time coming up to speed on the technology. \u003ci\u003ePractical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities\u003c\/i\u003e provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices—taking the book beyond just the “how to” step-by-step procedures that can be found elsewhere. \u003ci\u003ePractical Sitecore 8 Configuration and Strategy\u003c\/i\u003e:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrings you up to speed onSitecore without requiring a training class.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProvides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRounds out existing sources of documentation with strategies and best practices from real-world experience.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv\u003e\u003cb\u003eWhat You'll Learn\u003c\/b\u003e\u003c\/div\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to manage content in Sitecore\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to create web forms and landing pages\u003c\/li\u003e\n\u003cli\u003eHow to optimize the site through personalization and A\/B\/N testing\u003c\/li\u003e\n\u003cli\u003eHow to use Sitecore for your marketing campaigns\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to leverage analytics for custom measurement\/engagement strategies\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to create a robust governance plan for your Sitecore properties\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform.       \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e        \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-12-13\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484212370\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-1236-3\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 317\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47675958460556,"sku":"9781484212370","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484212370.jpg?v=1776545570","url":"https:\/\/lateknightbooks.com\/products\/9781484212370","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}