{"product_id":"9781484228043","title":"Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't","description":"\u003ch1\u003eBricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't\u003c\/h1\u003e \u003ch2\u003eFeinleib, David\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eLearn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eLeveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cb\u003eWhat You'll Learn\u003c\/b\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/div\u003e\u003cdiv\u003eLearn the best practices in e-commerce of the world's leading brands and how to:\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eMake the transition from selling in-store to selling (and winning) online\u003c\/li\u003e\n\u003cli\u003eConduct online brand audits to pinpoint opportunities for improvement\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncrease brand equity through high-quality content\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaximize onine sales by understanding the key metrics you need to measure and optimize\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003eBrand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-05-22\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484228043\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-2805-0\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 156\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47521205223564,"sku":"9781484228043","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484228043.jpg?v=1776011298","url":"https:\/\/lateknightbooks.com\/products\/9781484228043","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}