{"product_id":"9781484228500","title":"Introduction to Search Engine Optimization: A Guide for Absolute Beginners","description":"\u003ch1\u003eIntroduction to Search Engine Optimization: A Guide for Absolute Beginners\u003c\/h1\u003e \u003ch2\u003eKelsey, Todd\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cdiv\u003eDon't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.\u003c\/div\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003ci\u003eIntroduction to Search Engine Optimization \u003c\/i\u003eis a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e \u003cb\u003eWhat You’ll Learn\u003c\/b\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eCreate a content platform, including blogs and YouTube channels\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse keywords to maximize findabilityand increase search volume\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCheck your SEO rank and other analytics\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHunt for duplicate content\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSet up Google Analytics, including Blogger\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUtilize Indexing and Webmaster tools\/search console\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003eThose who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.\u003cbr\u003e\n\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-06-21\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484228500\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-2851-7\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 126\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47521352941708,"sku":"9781484228500","price":25.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484228500.jpg?v=1776011565","url":"https:\/\/lateknightbooks.com\/products\/9781484228500","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}