{"product_id":"9781484233023","title":"Product Management Essentials: Tools and Techniques for Becoming an Effective Technical Product Manager","description":"\u003ch1\u003eProduct Management Essentials: Tools and Techniques for Becoming an Effective Technical Product Manager\u003c\/h1\u003e \u003ch2\u003ePranam, Aswin\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cdiv\u003eGain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eTo be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eA complete product manager will have a 360-degree understanding of user experience and how to craft beautiful productsthat are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading \u003ci\u003eProduct Management Essentials \u003c\/i\u003eyou will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eWhat You Will Learn\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eGain the traits of a successful PM from industry PMs, VCs, and other professionals\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSee the day-to-day responsibilities of a PM and how the role differs across tech companies\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAbsorb the technical knowledge necessary to interface with engineers and estimate timelines\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign basic mocks, high-fidelity wireframes, and fully polished user interfaces\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreate core documents and handle business interactions\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIndividuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-12-13\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484233023\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-3303-0\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 174\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47696149250188,"sku":"9781484233023","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484233023.jpg?v=1776777146","url":"https:\/\/lateknightbooks.com\/products\/9781484233023","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}