{"product_id":"9781484237472","title":"The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success","description":"\u003ch1\u003eThe Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success\u003c\/h1\u003e \u003ch2\u003eThengvall, Mary\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.\u003c\/p\u003e\u003cp\u003eFirst you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more.\u003c\/p\u003e\u003cp\u003eFeaturing interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, \u003ci\u003eThe Business Value of Developer Relations\u003c\/i\u003e is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today.\u003c\/p\u003e\u003cp\u003e \u003cb\u003eWhat You’ll Learn \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefine community and sell community to your company \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eFind, build, and engage with the community \u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eDetermine how and when to hire community managers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBuild your own personal brand\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eWho This Book Is For \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAny business leaders\/owners\/stakeholders in the tech industry, tech evangelists, community managers or developer advocates. \u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-10-11\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484237472\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-3748-9\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 237\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47707974926476,"sku":"9781484237472","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484237472.jpg?v=1776780482","url":"https:\/\/lateknightbooks.com\/products\/9781484237472","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}