• Aims to be a first to market book on the new PHP 7
  
• Day and date book on PHP 7
  
• PHP, web development are relevant revenue memes in book database engines.
  
• Fills a hole in Apress PHP Programming roadmap.
  
• Book has market in all these:  classroom, retail trade, and ebook database engines.

Steve Prettyman is a college instructor on PHP programming, web development, and related technologies. He is and has been a practicing web developer and is a book author.