{"product_id":"9781484270707","title":"User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16","description":"\u003ch1\u003eUser Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16\u003c\/h1\u003e \u003ch2\u003eSnitker, Thomas Visby\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cp\u003eIf you are a designer, producer, marketer, or researcher creating products for  children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communicating can be completely different. \u003ci\u003eUser\u003c\/i\u003e \u003ci\u003eResearch with Kids\u003c\/i\u003e explores these differences and more.\u003c\/p\u003e\n\n\u003cp\u003eAuthor Thomas Visby Snitker walks you through how to best approach user research with children through the processes of conceptualization, design, prototyping, and eventually the launch. Adults who research kids’ experiences venture into a familiar yet foreign land where the inhabitants speak a different (yet familiar) language and have different behavioral norms and values. It is important for researchers to decipher and understand this language. Including children in the process will lead to better targeted and better designed products, and \u003ci\u003eUser Research with Kids\u003c\/i\u003e will help you attain this goal.\u003c\/p\u003e\n\n\u003cp\u003eSnitker’s useful insights in this book will help professionals and students in all sectors of research, design, and innovation. \u003ci\u003eUser Research with Kids\u003c\/i\u003e will teach you how to better work with children using key approaches, such as understanding what play is and holistically measuring experience from a child’s cognitive perspective. Apply research rigor and best practices for your next product launch, and expand your user understanding with \u003ci\u003eUser Research with Kids\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cb\u003eWhat You Will Learn\u003c\/b\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eIncorporate play and best practice to a research project with kids as (or among) the participants\u003c\/li\u003e\n\u003cli\u003eApproach, scope, prepare, execute, and report research projects\u003c\/li\u003e\n\u003cli\u003eChoose the method and approach that is best suited for the needs of your project and stakeholders\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/div\u003e\u003cdiv\u003eDesigners, producers, marketers, or researchers with kids as the audience, or students.\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2021-05-28\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484270707\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-7071-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 178\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":45589652635788,"sku":"9781484270707","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484270707.jpg?v=1776861857","url":"https:\/\/lateknightbooks.com\/products\/9781484270707","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}