{"product_id":"9781484292112","title":"Design Thinking: Placing UX Design Methods into SEO Best Practices","description":"\u003ch1\u003eDesign Thinking: Placing UX Design Methods into SEO Best Practices\u003c\/h1\u003e \u003ch2\u003eKrüger, Zuzanna\u003c\/h2\u003e \u003cp\u003eSearch Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. \u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eRecent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. \u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ci\u003eThe Art of SXO\u003c\/i\u003e aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eWhat You'll Learn\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eApply SXO best practices and how it differs from tradition SEO\u003c\/li\u003e\n\u003cli\u003eOptimize websites for both search engine bots and users \u003c\/li\u003e\n\u003cli\u003eIncrease a website's ranking in SERPs\u003c\/li\u003e\n\u003cli\u003eImprove a website's conversion rates\u003c\/li\u003e\n\u003cli\u003eGrow revenue from organic traffic\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eWeb developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO. \u003c\/div\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-05-16\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484292112\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-9212-9\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 245\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":44522890494092,"sku":"9781484292112","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484292112_a11e3580-11ea-4dd7-97f6-1f4c418ce37b.jpg?v=1776777323","url":"https:\/\/lateknightbooks.com\/products\/9781484292112","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}