{"product_id":"9781484295960","title":"Developer Advocacy: Establishing Trust, Creating Connections, and Inspiring Developers to Build Better","description":"\u003ch1\u003eDeveloper Advocacy: Establishing Trust, Creating Connections, and Inspiring Developers to Build Better\u003c\/h1\u003e \u003ch2\u003eRiley, Chris; Tozzi, Chris\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eNo matter which point you're currently at on the developer advocacy journey – whether you've already implemented a developer advocate function or you're exploring the possibility – this book is for you. This book provides actionable guidance that business and technology leaders can use to understand the benefits of advocacy, identify what goes into the function, and learn how to maximize the success of developer advocate teams.\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003eDeveloper advocacy is a role that is sometimes hard to quantify and build – but you feel it when you’re missing it. Companies are struggling to solidify advocacy despite a strong desire to do so and little guidance exists for businesses seeking to build a developer advocacy program or assess its effectiveness. This book will show you how to get an advocacy program in your business: the basics of having an advocacy program, what tasks and processes need to be set up, and how to identify key stakeholders. \u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eYou'll see how companies of all types that sell to or engage with technical audiences can develop a developer advocacy strategy. Specifically, you'll learn what developer advocates do, how business can start an advocacy practice in your organization and how to scale and operationalize such a practice once it is in place. The book will further explore the metrics for measuring advocacy success and ways the scale advocacy teams internally and externally. \u003ci\u003eThe Power of Developer Advocacy\u003c\/i\u003e explores the exciting career path of advocacy for developers and engineers. \u003cdiv\u003e \u003cp\u003e\u003cb\u003eWhat You Will Learn\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDiscover what developer advocacy is\u003c\/li\u003e\n\u003cli\u003eDetermine which sorts of companies need the function\u003c\/li\u003e\n\u003cli\u003eUnderstand what the primary strategic considerations for developer advocacy is\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cb\u003eWho This Book is For\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eExisting and future advocacy leaders, would-be developer advocates, developer marketers and DevRel teams and leaders\u003c\/p\u003e\n\u003col\u003e \u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-08-26\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484295960\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-9597-7\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 106\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":44523210965132,"sku":"9781484295960","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484295960.jpg?v=1776088599","url":"https:\/\/lateknightbooks.com\/products\/9781484295960","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}