{"product_id":"9781493906345","title":"Guides to Professional English: A Guide to Professional English","description":"\u003ch1\u003eGuides to Professional English: A Guide to Professional English\u003c\/h1\u003e \u003ch2\u003eWallwork, Adrian\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.\u003c\/p\u003e\u003cp\u003eSome of the key guidelines covered include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWrite meaningful subject lines - otherwise recipients may not even open your mail.\u003c\/li\u003e\n\u003cli\u003eAlways put the most important point in the first line - otherwise the reader may not read it.\u003c\/li\u003e\n\u003cli\u003eBe concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!\u003c\/li\u003e\n\u003cli\u003eBe a little too formal than too informal - you don’t want to offend anyone.\u003c\/li\u003e\n\u003cli\u003eIf you have two long important things to say, say them in separate emails.\u003c\/li\u003e\n\u003cli\u003eGive clear instructions and reasonable deadlines.\u003c\/li\u003e\n\u003cli\u003eIf you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.\u003c\/li\u003e\n\u003cli\u003eEmpathize with your recipient's busy workload.\u003c\/li\u003e\n\u003cli\u003eNever translate typical phrases literally - learn equivalent phrases.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business \/ Commercial English.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-06-20\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781493906345\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4939-0635-2\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 164\u003c\/p\u003e ","brand":"Springer New York","offers":[{"title":"Default Title","offer_id":45587646840972,"sku":"9781493906345","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781493906345.jpg?v=1775836986","url":"https:\/\/lateknightbooks.com\/products\/9781493906345","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}