{"product_id":"9781493944736","title":"Strategic Urban Health Communication","description":"\u003ch1\u003eStrategic Urban Health Communication\u003c\/h1\u003e \u003ch2\u003eOkigbo, Charles C.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eStrategic Urban Health Communication\u003c\/p\u003e\u003cp\u003eCharles C. Okigbo, editor\u003c\/p\u003e\u003cp\u003ePeople are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eStrategic Urban Health Communication\u003c\/i\u003e provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUrbanization, population, and health myths: addressing common misconceptions.\u003c\/li\u003e\n\u003cli\u003eIntegrating HIV\/family planning programs: opportunities for strategic communication.\u003c\/li\u003e\n\u003cli\u003eThe role of sports in strategic health promotion in low-income areas.\u003c\/li\u003e\n\u003cli\u003eThe Internet as a sex education tool: a case study from Thailand.\u003c\/li\u003e\n\u003cli\u003eAdvertising and childhood obesity in China.\u003c\/li\u003e\n\u003cli\u003eHealth communication strategies for sustainable development in a globalized world.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBalancing depth of understanding of audiences and methods of reaching them, \u003ci\u003eStrategic Urban Health Communication\u003c\/i\u003e is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-08-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781493944736\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4614-9335-8\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 225\u003c\/p\u003e ","brand":"Springer New York","offers":[{"title":"Default Title","offer_id":47692911837324,"sku":"9781493944736","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781493944736.jpg?v=1776701451","url":"https:\/\/lateknightbooks.com\/products\/9781493944736","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}