{"product_id":"9781493946051","title":"International Series on Consumer Science: Scientific Models","description":"\u003ch1\u003eInternational Series on Consumer Science: Scientific Models\u003c\/h1\u003e \u003ch2\u003eChoi, Tsan-Ming\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eFashion Branding and Consumer Behaviors\u003c\/i\u003e presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage:\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA symbolic interactionist perspective on fashion brand personality and advertisement response.\u003c\/li\u003e\n\u003cli\u003eOptimizing fashion branding strategies in a fluctuating market.\u003c\/li\u003e\n\u003cli\u003eAn analysis of fashion brand extensions by artificial neural networks.\u003c\/li\u003e\n\u003cli\u003eDomestic or foreign luxury brands? A comparison of status-  and non-status- seeking teenagers.\u003c\/li\u003e\n\u003cli\u003eThe impact of consumers’ need for uniqueness on purchase perception.\u003c\/li\u003e\n\u003cli\u003eHow brand awareness relates to market outcome, brand equity and the marketing mix. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA breakthrough volume on the complexities of how and why we buy, \u003ci\u003eFashion Branding and Consumer Behaviors\u003c\/i\u003e will\u003cb\u003e \u003c\/b\u003ecaptivate researchers and practitioners in the fields of consumer psychology, marketing and economics.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-09-17\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781493946051\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4939-0277-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 151\u003c\/p\u003e ","brand":"Springer New York","offers":[{"title":"Default Title","offer_id":47396998545548,"sku":"9781493946051","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781493946051.jpg?v=1775774250","url":"https:\/\/lateknightbooks.com\/products\/9781493946051","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}