{"product_id":"9781501311895","title":"Marvel Studios Phenomenon Inside a Transmedia Universe","description":"\u003ch1\u003eMarvel Studios Phenomenon\u003c\/h1\u003e\u003ch2\u003eInside a Transmedia Universe\u003c\/h2\u003e\u003ch3\u003eMartin Flanagan | Andrew Livingstone | Mike McKenny\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePerforming Arts \/ Film \/ Direction \u0026amp; Production\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eMarvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from \u003ci\u003eIron Man \u003c\/i\u003e(2008) to the record-breaking \u003ci\u003eThe Avengers\u003c\/i\u003e (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eThe Marvel Studios Phenomenon\u003c\/i\u003e evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as \u003ci\u003eCaptain America: The Winter Soldier\u003c\/i\u003e, \u003ci\u003eGuardians of the Galaxy \u003c\/i\u003eand\u003ci\u003e Agents of S.H.I.E.L.D.\u003c\/i\u003e, the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eMartin Flanagan \u003c\/b\u003eis Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the \u003ci\u003eNew Review of Film and Television Studies\u003c\/i\u003e and \u003ci\u003eScope\u003c\/i\u003e, and the edited collections \u003ci\u003eWeb-Spinning Heroics\u003c\/i\u003e (2012) and \u003ci\u003eFilm and Comic Books \u003c\/i\u003e(2007). His monograph, \u003ci\u003eBakhtin and the Movies: New Ways of Understanding Hollywood Film\u003c\/i\u003e (2009), explores and situates superheroic narratives within wider Hollywood generic traditions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAndy Livingstone\u003c\/b\u003e is a writer for \u003ci\u003eCinema 22\u003c\/i\u003e magazine and neophyte documentary filmmaker, working in Manchester's independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eMike McKenny\u003c\/b\u003e has covered the UK festival sector and provided feature articles for \u003ci\u003eFilm and Festivals\u003c\/i\u003e. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e02 June 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781501311895\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.36\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51332283007116,"sku":"9781501311895","price":171.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_41e28902-b5f6-432f-bf17-37104fb46dc3.jpg?v=1783602651","url":"https:\/\/lateknightbooks.com\/products\/9781501311895","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}