{"product_id":"9781501374494","title":"Fashion Branding Unraveled","description":"\u003ch1\u003eFashion Branding Unraveled\u003c\/h1\u003e\u003ch3\u003eKaled K. Hameide\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ Fashion \u0026amp; Accessories\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003ci\u003eFashion Branding Unraveled, Second Edition\u003c\/i\u003e explains the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Essential concepts such as positioning, values, relevance, identity, and brand valuation are closely examined. Throughout the book, discussions are supported by real-life examples and industry-based case studies. The Second Edition's table of contents has been revised for a concise but comprehensive understanding of eCommerce, fashion and sustainability, technology, AI, and ethics in the fashion industry. \u003cbr\u003e\u003cbr\u003eSTUDIO Features Include:\u003cbr\u003e-Self-assessment quizzes to test yourself on key principles\u003cbr\u003e-Flashcards to study vocabulary\u003cbr\u003e\u003cbr\u003eInstructors Resources\u003cbr\u003e-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes\u003cbr\u003e-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003eKaled K. Hameide is a tenured Associate Professor based at Montclair State University.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 December 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFairchild Books\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781501374494\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51369629745292,"sku":"9781501374494","price":85.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_09a46d8a-de69-4231-8d42-a1c57a559a1f.jpg?v=1783879926","url":"https:\/\/lateknightbooks.com\/products\/9781501374494","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}