{"product_id":"9781509535798","title":"Setting the Agenda Mass Media and Public Opinion","description":"\u003ch1\u003eSetting the Agenda\u003c\/h1\u003e\u003ch2\u003eMass Media and Public Opinion\u003c\/h2\u003e\u003ch3\u003eMaxwell McCombs | Sebastian Valenzuela\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eNews media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. \u003ci\u003eSetting the Agenda\u003c\/i\u003e, first published in 2004, has become the go-to textbook on this crucial topic.\u003c\/p\u003e \u003cp\u003eIn this timely third edition, Maxwell McCombs – a pioneer of agenda-setting research – and Sebastián Valenzuela – a senior scholar of agenda setting in Latin America – have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it, \u003ci\u003eSetting the Agenda\u003c\/i\u003e also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory.\u003c\/p\u003e This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eMaxwell McCombs\u003c\/b\u003e is Professor Emeritus in the School of Journalism and Media at the University of Texas at Austin.\u003cbr\u003e\u003cb\u003eSebastián Valenzuela\u003c\/b\u003e is Associate Professor in the School of Communications at the Pontificia Universidad Católica de Chile and Associate Researcher at the Millennium Institute for Foundational Research on Data (IMFD).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e19 October 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003ePolity Press\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePolity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781509535798\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e248\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Polity Press","offers":[{"title":"Default Title","offer_id":44379008860300,"sku":"9781509535798","price":62.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781509535798.jpg?v=1780184725","url":"https:\/\/lateknightbooks.com\/products\/9781509535798","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}