{"product_id":"9781509550951","title":"Normal Now Individualism as Conformity","description":"\u003ch1\u003eNormal Now\u003c\/h1\u003e\u003ch2\u003eIndividualism as Conformity\u003c\/h2\u003e\u003ch3\u003eMark G. E. Kelly\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePhilosophy \/ Political\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis is a book about what we consider normal. It details how the very concept of normality emerged in the modern era, and how it has changed over the centuries.\u003c\/p\u003e \u003cp\u003eBy the mid-twentieth century, the expansion of norms across various areas of human endeavour generated a governing normative order in Western societies. Normality was defined as conformity with a narrow model of conventional human behaviour. However, this model has since been displaced by an anti-conformism, in which normality is defined as absolute self-fulfilment, defying older restrictions on our behaviour. Paradoxically, narcissistic individualism and rebellion against conformity have become compulsory.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003ci\u003eNormal Now\u003c\/i\u003e\u003c\/i\u003e explores in detail how this new normative order plays out today in the arenas of politics, health, and sex and sexuality. In all these areas, the uncompromising perfectionism of our norms of self-expression leads to increasingly deep-seated and ubiquitous anger, anxiety and dissatisfaction.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eMark G. E. Kelly\u003c\/b\u003e is Associate Professor of Philosophy at Western Sydney University.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e31 May 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003ePolity Press\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePolity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781509550951\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e184\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e9.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Polity Press","offers":[{"title":"Default Title","offer_id":44379127742604,"sku":"9781509550951","price":20.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781509550951.jpg?v=1780206825","url":"https:\/\/lateknightbooks.com\/products\/9781509550951","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}