This book offers an alternate trajectory for EU copyright law.

Building on cultural norms in creative communities to reuse, recreate and share, the book proposes a more holistic approach to reconcile conflicting copyright interests. It advocates access to creative communicative spaces, namely social media platforms, as a necessary pre-condition for creativity online, for both authors and users that create – 'creators'. What follows is a comprehensive assessment of the current regulatory approach to safeguarding creativity both within and outside EU copyright law.

The book proposes a right to creative reuse for creators, supported by fundamental rights, that platforms must safeguard, and examines whether this standard is met by EU legislation and European Court of Justice jurisprudence.

Reflecting on traditional copyright concepts such as authorship, consent and remuneration, Reshaping EU Copyright Law to Support Creativity Online provides a foundation to reshape the EU copyright system to adequately respond to new forms of creativity, namely sharing user-generated content on social media platforms and artificial intelligence-generated content