{"product_id":"9781538186725","title":"Social Media How to Engage, Share, and Connect","description":"\u003ch1\u003eSocial Media\u003c\/h1\u003e\u003ch2\u003eHow to Engage, Share, and Connect\u003c\/h2\u003e\u003ch3\u003eRegina Luttrell\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Communication Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eWINNER 2026 Textbook Excellence Award - Textbook \u0026amp; Academic Authors Association\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of \u003ci\u003eSocial Media: How to Engage, Share, and Connect\u003c\/i\u003e helps students build success in integrated PR practice.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eRegina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media–related as it applies to public relations and the everyday duties of PR professionals.\u003cbr\u003e\u003cbr\u003e New features of the fifth edition include:\u003cbr\u003e·       \u003cb\u003eChapter 4: Generative AI\u003c\/b\u003e covers the technology's uses and implications for strategic communication\u003cbr\u003e·       \u003cb\u003eChapter 7: Storytelling in Social Media\u003c\/b\u003e emphasizes the art of crafting narratives that resonate with audiences\u003cbr\u003e·       \u003cb\u003eSticky Social Media\u003c\/b\u003e boxes apply chapter concepts to real brand cases\u003cbr\u003e·       \u003cb\u003eROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action\u003c\/b\u003e boxes feature case studies of strategic, integrated PR, social media, and digital campaigns\u003cbr\u003e·       \u003cb\u003eStorytelling: Communicate, Captivate, Connect\u003c\/b\u003e boxes provide insight into how storytelling enhances communication strategies\u003cbr\u003e\u003cbr\u003e\u003cb\u003eOnline resources (bloomsbury.pub\/luttrellsocialmedia5e)\u003c\/b\u003e include lecture slides and other teaching materials for instructors and students.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eRegina Luttrell \u003c\/b\u003eis Associate Dean of Research and Creative Activities and Assistant Professor of Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker as well as a Knight Foundation Tow Journalism Fellow. She has authored several books, including \u003ci\u003eSocial Media and Society: An Introduction to the Mass Media Landscape\u003c\/i\u003e; \u003ci\u003ePublic Relations Campaigns: An Integrated Approach\u003c\/i\u003e; \u003ci\u003eThe PR Agency Handbook\u003c\/i\u003e; and \u003ci\u003eThe Millennial Mindset: Unraveling Fact from Fiction\u003c\/i\u003e.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 August 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781538186725\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e28.16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":53099381719180,"sku":"9781538186725","price":85.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_f464f37e-3da2-4a18-b96d-45605af45dde.jpg?v=1787139723","url":"https:\/\/lateknightbooks.com\/products\/9781538186725","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}