{"product_id":"9781538192467","title":"Advertising Account Planning New Strategies in the Digital Landscape","description":"\u003ch1\u003eAdvertising Account Planning\u003c\/h1\u003e\u003ch2\u003eNew Strategies in the Digital Landscape\u003c\/h2\u003e\u003ch3\u003eKelli S. Boling | Carol J. Pardun | Beth E. Barnes | Sheri J. Broyles\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003ci\u003eAdvertising Account Planning in the Digital Media Landscape\u003c\/i\u003e is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner. \u003cbr\u003eThe second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eKelli S. Boling \u003c\/b\u003eis assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.\u003cbr\u003e\u003cb\u003eCarol J. Pardun \u003c\/b\u003eis professor in the School of Journalism and Mass Communications at the University of South Carolina.\u003cbr\u003e\u003cb\u003eBeth E. Barnes \u003c\/b\u003eis professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky. \u003cbr\u003e\u003cb\u003eSheri J. Broyles \u003c\/b\u003ewas professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e02 January 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRowman \u0026amp; Littlefield\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781538192467\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e216\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e10.08\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51936249446540,"sku":"9781538192467","price":76.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_c2e3a884-eb0f-412c-8b01-13fef6feb853.jpg?v=1786016238","url":"https:\/\/lateknightbooks.com\/products\/9781538192467","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}