{"product_id":"9781555420987","title":"Polls and Surveys Understanding What they Tell Us","description":"\u003ch3\u003eResearch Methods for the Social Sciences\u003c\/h3\u003e\u003ch1\u003ePolls and Surveys\u003c\/h1\u003e\u003ch2\u003eUnderstanding What they Tell Us\u003c\/h2\u003e\u003ch3\u003eNorman M. Bradburn | Seymour Sudman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePsychology \/ Social Psychology\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eExplains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eNORMAN M. BRADBURN\u003c\/b\u003e is senior vice president for National Opinion Research. He is the Tiffany and Margaret Blake Distinguished Service professor in the department of psychology and the Harris Graduate School of Public Policy Studies at the University of Chicago.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSEYMOUR SUDMAN\u003c\/b\u003e is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books including \u003ci\u003eAsking Questions\u003c\/i\u003e (Jossey-Bass, 1982) which he wrote with Norman M. Bradburn.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e16 January 1991\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781555420987\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44381256876172,"sku":"9781555420987","price":61.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781555420987_ca9342d8-afa3-430c-aa02-43bb5e5d4e57.jpg?v=1780199081","url":"https:\/\/lateknightbooks.com\/products\/9781555420987","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}