{"product_id":"9781555424022","title":"Marketing HRD Within Organizations Enhancing the Visibility, Effectiveness, and Credibility of Programs","description":"\u003ch1\u003eMarketing HRD Within Organizations\u003c\/h1\u003e\u003ch2\u003eEnhancing the Visibility, Effectiveness, and Credibility of Programs\u003c\/h2\u003e\u003ch3\u003eJerry W. Gilley | Steven A. Eggland\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eBoost the image of your HRD department and carve a solid niche inthe organizational chart for your position.\u003cbr\u003e \u003cbr\u003e Discover how to:\u003cbr\u003e \u003cbr\u003e * Heighten the visibility of HRD\u003cbr\u003e * Earn employee commitment to your programs\u003cbr\u003e * Ensure that your programs are cost-effective and contribute tothe bottom line\u003cbr\u003e \u003cbr\u003e This handy guide explains how to use a range of marketing toolsincluding client research, cost\/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003eJerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e16 April 1992\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePfeiffer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781555424022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e264\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380541124748,"sku":"9781555424022","price":42.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781555424022_051f1711-0780-4424-be32-9f377a753699.jpg?v=1780103593","url":"https:\/\/lateknightbooks.com\/products\/9781555424022","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}