{"product_id":"9781557865533","title":"Know Your Customer New Approaches to Understanding Customer Value and Satisfaction","description":"\u003ch3\u003eTotal Quality Management\u003c\/h3\u003e\u003ch1\u003eKnow Your Customer\u003c\/h1\u003e\u003ch2\u003eNew Approaches to Understanding Customer Value and Satisfaction\u003c\/h2\u003e\u003ch3\u003eRobert B. Woodruff | Sarah F. Gardial\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eIntended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eDr. Woodruff\u003c\/b\u003e is Distinguished Professor of Marketing at the University of Tennessee. He has published four books and over 40 articles on such topics as marketing management, market opportunity analyses, customer value and satisfaction, and consumer behaviour. Dr. Woodruff has worked with more than 20 organizations to help them with marketing planning, market analysis, and customer value and satisfaction measurement activities. He is also a speaker in management development programs.\u003cbr\u003e \u003cp\u003e\u003cb\u003eDr. Gardials\u003c\/b\u003e research interests are in the areas of customer value and satisfaction, situational influences in the buying and choice process, information processing, and consumer\/salesperson interactions. She is an instructor in the executive training institutes conducted through the Management Development Center at the University of Tennessee, Knoxville. She has published articles from her research in journals such as the \u003ci\u003eJournal of Consumer Research, Journal of Advertising, Marketing Letters,\u003c\/i\u003e and the \u003ci\u003eJournal of Satisfaction, Dissatisfaction and Complaining Behaviour.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 June 1996\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781557865533\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e358\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.04\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380450062476,"sku":"9781557865533","price":47.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781557865533_f84204be-d794-4d40-a784-8711d49580e9.jpg?v=1780236290","url":"https:\/\/lateknightbooks.com\/products\/9781557865533","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}