This is an examination of one of the most puzzling and important issues in western economic analysis - corporate inertia in the face of known threats to survival. The book is part synthetic, part based on intensive case studies, and part theoretical.

Erica Schoenberger was educated at Stanford University and the University of California at Berkeley. She is currently Professor of Geography in the Department of Geography and Environmental Engineering at the Johns Hopkins University, with a joint appointment in the Department of Anthropology.