{"product_id":"9781609018894","title":"Essentials of Exporting and Importing U.S. Trade Policies, Procedures, and Practices","description":"\u003ch1\u003eEssentials of Exporting and Importing\u003c\/h1\u003e\u003ch2\u003eU.S. Trade Policies, Procedures, and Practices\u003c\/h2\u003e\u003ch3\u003eHarvey Shoemack | Patricia Mink Rath\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Fashion \u0026amp; Textile Industry\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003ci\u003eEssentials of Exporting and Importing\u003c\/i\u003e provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology in a global economy. This fashion industry focused text will help readers learn what is necessary to carefully and thoroughly analyze a company's internal and external resources in order to grown and generate profits in a global marketplace. Fully updated with information on recent changes in U.S. export-import trade policies and procedures, current trade trends, and key trade relationships, this edition discusses how to identify and enter emerging markets and covers how global trade issues-such as cultural political, and economic climates-affect the textile and apparel industry. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eNew to this Edition: \u003cbr\u003e~New chapter opening vignettes provide real life examples from the fashion industry\u003cbr\u003e~Brief case studies of companies and entrepreneurs highlight chapter content in practice. Examples include: \"Hall \u0026amp; Madden: Providing Customers with Bespoke Shirts at Department Store Prices\" (Ch 2), \"Basics of Exporting: Health and Beauty Aids for Africa\" (Ch 4), and \"Patagonia's Support of Growth and Sustainability\" (Ch 9) \u003cbr\u003e~New Chapter 10 provides four longer case studies relevant to exporting and importing\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eHarvey R. Shoemack\u003c\/b\u003e is an international business and marketing specialist and adjunct faculty at three Chicago-area colleges, USA. For more than 30 years, he has helped American firms access foreign markets, while also assisting international firms and organizations seeking business in the United States.  \u003cbr\u003e\u003cbr\u003e\u003cb\u003ePatricia Mink Rath\u003c\/b\u003e is a consultant in marketing education in Winnetka, Illinois, USA. Her fashion merchandising experience includes work as a retail executive in  department stores in the USA. She has taught college-level courses in fashion marketing and merchandising, consumer behavior, retail buying and management for more than 30 years. Mink Rath is co-author of \u003ci\u003eMarketing Fashion: A Global Perspective\u003c\/i\u003e (Fairchild Books, 2012) and \u003ci\u003eThe Why of the Buy: Consumer Behavior and Fashion,2nd Edition\u003c\/i\u003e (Fairchild Books, 2014), among other books.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 August 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFairchild Books\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781609018894\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e352\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.28\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51331485302924,"sku":"9781609018894","price":121.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_982927e8-7d69-4ab6-bae5-8ff1250fb7be.jpg?v=1783596832","url":"https:\/\/lateknightbooks.com\/products\/9781609018894","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}