{"product_id":"9781628924701","title":"Strategic Design Thinking Innovation in Products, Services, Experiences and Beyond","description":"\u003ch1\u003eStrategic Design Thinking\u003c\/h1\u003e\u003ch2\u003eInnovation in Products, Services, Experiences and Beyond\u003c\/h2\u003e\u003ch3\u003eJoseph H. Hancock | Natalie W. Nixon\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eWho can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types.\" Such a division is not practical for preparing students to become innovative contributors to the complex world of design. \u003ci\u003eStrategic Design Thinking \u003c\/i\u003eguides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.\u003cbr\u003e\u003cbr\u003eThis book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eNatalie W. Nixon\u003c\/b\u003e is Director and Associate Professor at Philadelphia University, United States.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e22 October 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFairchild Books\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781628924701\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.32\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51331498311820,"sku":"9781628924701","price":85.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_5d0dfb3b-26e3-44b9-bf79-9fb7acbab18a.jpg?v=1783596950","url":"https:\/\/lateknightbooks.com\/products\/9781628924701","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}