How Women Conquer the Metaverse

How Women Conquer the Metaverse The Next Social Revolution

Sale price  $117.00 Regular price $130.00
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How Women Conquer the Metaverse

How Women Conquer the Metaverse The Next Social Revolution

Sale price  $117.00 Regular price $130.00

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Studies in New Media

How Women Conquer the Metaverse

The Next Social Revolution

Phylis West Johnson | Tina Korani

Social Science / Media Studies

Phylis West Johnson and Tina Korani reveal how women are shaping the forthcoming Metaverse with a unique social perspective that promises to revolutionize society.

Examining women in leadership across the top Metaverse companies through interviews and analysis, Johnson and Korani highlight women's social contributions to the development of the Metaverse. These women, they contend, have fundamentally different conceptions of the Metaverse than those shown in mainstream depictions, foregrounding the potential to make meaningful change through content creation and social ideation over the potential to use it as a path to easy wealth.

Although women play a large role in fueling virtual platforms through content creation, their overall decision-making power appears limited in the larger Metaverse, reflecting similar societal tensions to those that women face in reality. Ultimately, however, this book embraces the Metaverse as a landscape rich with potential, emphasizing not only women's responsibility for creating this space but also the benefits to be gained from it as it influences the economic and political futures of humanity.

Phylis West Johnson is a professor in the School of Journalism and Mass Communications and Founder of the Immersive Storytelling Lab at San José State University, USA.

Tina Korani is Associate Professor of Media Design in the School of Journalism and Mass Communications and Co-Founder of the Immersive Storytelling Lab at San José State University, USA.


Publication Date: 03 September 2026
Publisher: Bloomsbury Academic
Imprint: Bloomsbury Academic
ISBN-13: 9781666939415
Format: Hardback
Page Count: 352
Weight (oz): 22.4

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