To Be Rather than to Seem

To Be Rather than to Seem The Forgotten Virtues of Ancient Rhetoric

Sale price  $108.00 Regular price $120.00
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To Be Rather than to Seem

To Be Rather than to Seem The Forgotten Virtues of Ancient Rhetoric

Sale price  $108.00 Regular price $120.00

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To Be Rather than to Seem

The Forgotten Virtues of Ancient Rhetoric

Brett Jacinto Shanley

Language Arts & Disciplines / Rhetoric

Beyond being a good speaker, what does it mean for a speaker to be good? Brett Jacinto Shanley explores the long-neglected ethical dimension of ancient Greek and Roman rhetorical theory and its surprising relevance for the modern world.

The rich interplay of virtue ethics and rhetorical theory is explored through Antiquity's five most relevant figures: Plato, Isocrates, Aristotle, Cicero, and Quintilian. What emerges is a vision of rhetoric wildly foreign to the amoral hyper-expediency that defines public discourse and education as we know it by centering character as a fundamental feature of persuasion. Approaches to fostering virtuous communication were many – but rhetoric and ethical philosophy were once one.

Surrounding this theory is a world of context: Socrates, sophists, assassinations, a republic in collapse, and the professional jealousies of an empire. Through thorough scholarship and a rich depiction of the lives and times of the foundational rhetoricians, Shanley elucidates ancient texts with a thoroughly modern sensibility. Doing so offers a radical reimagining of what communicative education can – and perhaps ought – to be, with implications no less profound today than the day they were written.

Brett Jacinto Shanley is a lecturer at the University of California, Santa Cruz, USA.

Publication Date: 04 February 2027
Publisher: Bloomsbury Academic
Imprint: Bloomsbury Academic
ISBN-13: 9781666948950
Format: Hardback
Page Count: 288
Weight (oz): 17.76

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