{"product_id":"9781780766287","title":"Dressing for Austerity Aspiration, Leisure and Fashion in Post-war Britain","description":"\u003ch3\u003eDress Cultures\u003c\/h3\u003e\u003ch1\u003eDressing for Austerity\u003c\/h1\u003e\u003ch2\u003eAspiration, Leisure and Fashion in Post-war Britain\u003c\/h2\u003e\u003ch3\u003eGeraldine Biddle-Perry | Reina Lewis | Elizabeth Wilson | Elizabeth Wilson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eHealth \u0026amp; Fitness \/ Beauty \u0026amp; Grooming\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eA new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.\u003c\/div\u003e\u003cdiv\u003eGeraldine Biddle-Perry is a fashion and cultural historian. She lectures in fashion and design history \u0026amp; theory at Central Saint Martins, University of the Arts London.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 May 2017\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eI.B. Tauris\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781780766287\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.56\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":53973873000588,"sku":"9781780766287","price":157.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_b208414c-ab5d-45f1-94cc-20eb3fcc8b69.jpg?v=1787713378","url":"https:\/\/lateknightbooks.com\/products\/9781780766287","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}