{"product_id":"9781780769769","title":"Gender and Early Television Mapping Women’s Role in Emerging US and British Media, 1850-1950","description":"\u003ch3\u003eLibrary of Gender and Popular Culture\u003c\/h3\u003e\u003ch1\u003eGender and Early Television\u003c\/h1\u003e\u003ch2\u003eMapping Women’s Role in Emerging US and British Media, 1850-1950\u003c\/h2\u003e\u003ch3\u003eSarah Arnold | Claire Nally | Angela Smith\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Gender Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eBetween the nineteenth century and the mid-twentieth century television transformed from an idea to an institution. In \u003ci\u003eGender and Early Television\u003c\/i\u003e, Sarah Arnold traces women's relationship to the new medium of television across this period in the UK and USA. She argues that women played a crucial role in its development both as producers and as audiences long before the 'golden age' of television in the 1950s.\u003cbr\u003e\u003cbr\u003eBeginning with the emergence of media entertainment in the mid-nineteenth century and culminating in the rise of the post-war television industries, Arnold claims that, all along the way, women had a stake in television. As keen consumers of media, women also helped promote television to the public by performing as 'television girls'. Women worked as directors, producers, technical crew and announcers. It seemed that television was open to women. However, as Arnold shows, the increasing professionalisation of television resulted in the segregation of roles. Production became the sphere of men and consumption the sphere of women. While this binary has largely informed women's role in television, through her analysis, Arnold argues that it has not always been the case.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eSarah Arnold\u003c\/b\u003e is Lecturer in Media at Maynooth University, Ireland. Her previous books include \u003ci\u003eMaternal Horror Film: Melodrama and Motherhood\u003c\/i\u003e (2013) and the co-authored \u003ci\u003eFilm Handbook\u003c\/i\u003e (2013). Her research focuses on women and film and television. She is a regular contributor to the \u003ci\u003eCritical Studies in Television\u003c\/i\u003e blog and \u003ci\u003eRTE Brainstorm\u003c\/i\u003e.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 July 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781780769769\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51332978999436,"sku":"9781780769769","price":121.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_8275bad7-6b29-44c3-be10-6a5737ba50ed.jpg?v=1783607882","url":"https:\/\/lateknightbooks.com\/products\/9781780769769","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}