{"product_id":"9781786303172","title":"Innovation and Creativity in SMEs Challenges, Evolutions and Prospects","description":"\u003ch1\u003eInnovation and Creativity in SMEs\u003c\/h1\u003e\u003ch2\u003eChallenges, Evolutions and Prospects\u003c\/h2\u003e\u003ch3\u003eClaudine Gay | Berangere L. Szostak\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management Science\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eIn order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.\u003cbr\u003e \u003cbr\u003e This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eClaudine Gay\u003c\/b\u003e is a Professor in Economics at Université Lumière Lyon 2, France, and a member of the TRIANGLE laboratory. Her research focuses in particular on innovative territories and the platform economy.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBérangère L. Szostak\u003c\/b\u003e is a full Professor of Management Sciences at the BETA laboratory of the University of Lorraine-University of Strasbourg, France. Her work focuses on a range of topics including design agencies, industrial SMEs and social economy.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 September 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-ISTE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781786303172\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310540976268,"sku":"9781786303172","price":160.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781786303172.jpg?v=1780207112","url":"https:\/\/lateknightbooks.com\/products\/9781786303172","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}