{"product_id":"9781786308504","title":"New Frontiers of Customer Strategy Managing Sustainable, Environmental and Ethical Transitions","description":"\u003ch1\u003eNew Frontiers of Customer Strategy\u003c\/h1\u003e\u003ch2\u003eManaging Sustainable, Environmental and Ethical Transitions\u003c\/h2\u003e\u003ch3\u003eThierry Delecolle | Florence Jacob | Isabelle Prim-Allaz\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMedical \/ Health Care Delivery\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eDigital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes.\u003c\/p\u003e \u003cp\u003eNew frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eNew Frontiers of Customer Strategy\u003c\/i\u003e offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eThierry Delécolle\u003c\/b\u003e is a doctor in management science and Deputy Managing Director at De Vinci Higher Education, France.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFlorence Jacob\u003c\/b\u003e is an associate professor at the School of Economics and Management of Nantes University (IAE Nantes), France.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIsabelle Prim-Allaz\u003c\/b\u003e is a full professor at Lumière Lyon 2 University, France.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 July 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-ISTE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781786308504\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e23.84\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315778056332,"sku":"9781786308504","price":153.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781786308504.jpg?v=1780163902","url":"https:\/\/lateknightbooks.com\/products\/9781786308504","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}