{"product_id":"9781786309952","title":"Tourism Agility in Times of Crisis and Uncertainty 2 Between Marketing-Communication and Sustainability","description":"\u003ch3\u003eISTE Invoiced\u003c\/h3\u003e\u003ch1\u003eTourism Agility in Times of Crisis and Uncertainty 2\u003c\/h1\u003e\u003ch2\u003eBetween Marketing-Communication and Sustainability\u003c\/h2\u003e\u003ch3\u003eSylvie Christofle\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eIn times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these upheavals call for agility on the part of tourism territories and organizations at various levels.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTourism Agility in Times of Crisis and Uncertainty 2\u003c\/i\u003e explores, from a multidisciplinary perspective, tourism agility through the dimensions of attractiveness, marketing and sustainability. It begins by analyzing the agile attitude of the tourist as a consumer and deciphers a wide range of agile strategies and policies implemented by actors and territories: digital communication by Côte d'Azur destination management organizations, creativity in the French spa sector, integration of attractions and key locations in the Chaîne des Puys and tourism enhancement in Hauts-de-France.\u003c\/p\u003e \u003cp\u003eThe book then analyzes sustainability as a central issue in tourism agility, whether we are talking about flexibly managing visitor flows to major natural heritage sites, characterizing local tourism, thinking about hypermobility or examining soft mobility.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eSylvie Christofle\u003c\/b\u003e is Senior Lecturer in Geography at the Université Côte d'Azur and Deputy Scientific Director of the Institut du tourisme Côte d'Azur, France. Her work focuses on event tourism, MICE (Meeting Incentive Convention Event), territorial marketing, regenerative tourism and smart tourism territories.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 July 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-ISTE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781786309952\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44377996918924,"sku":"9781786309952","price":153.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781786309952.jpg?v=1780193649","url":"https:\/\/lateknightbooks.com\/products\/9781786309952","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}