{"product_id":"9781841121901","title":"Global Strategy Strategy 03.02","description":"\u003ch3\u003eExpress Exec\u003c\/h3\u003e\u003ch1\u003eGlobal Strategy\u003c\/h1\u003e\u003ch2\u003eStrategy 03.02\u003c\/h2\u003e\u003ch3\u003eDouglas Lamont\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eFast track route to mastering all aspects of global strategy \u003cbr\u003e \u003cbr\u003e  Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities \u003cbr\u003e \u003cbr\u003e  Examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN, and ideas from the smartest strategy gurus \u003cbr\u003e \u003cbr\u003e  Includes a glossary of key concepts and a comprehensive resources guide \u003cbr\u003e \u003cbr\u003e  ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. \u003cbr\u003e \u003cbr\u003e  ExpressExec is organised into ten core subject areas making it easy to find the information you need: \u003cbr\u003e \u003cbr\u003e  01 Innovation \u003cbr\u003e  02 Enterprise \u003cbr\u003e  03 Strategy \u003cbr\u003e  04 Marketing \u003cbr\u003e  05 Finance \u003cbr\u003e  06 Operations and Technology \u003cbr\u003e  07 Organizations \u003cbr\u003e  08 Leading \u003cbr\u003e  09 People \u003cbr\u003e  10 Life and Work \u003cbr\u003e \u003cbr\u003e  ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.\u003c\/div\u003e\u003cdiv\u003e DOUGLAS LAMONT is a visiting professor of marketing at DePaul University. He also helps US and Japanese firms invest in Latin America and East Asia. Lamont has held full time academic appointments at Northwestern University, University of Wisconsin, University of Alabama, and Notre Dame University. He is the author of seven books, including Conquering the Wireless World: The Age of M-Commerce and Winning Worldwide: Strategies for Dominating Global Markets.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 April 2002\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781841121901\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e152\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e5.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315404894348,"sku":"9781841121901","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781841121901_047e7b52-7533-45dc-b045-8c9ab8817710.jpg?v=1780111221","url":"https:\/\/lateknightbooks.com\/products\/9781841121901","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}