Fast track route to mastering all aspects of sales promotion

Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions

Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

DAVID HORCHOVER has worked for several blue chip companies, including the UK's Institute of Export, as Sales and Marketing Director. He writes and lectures widely on marketing topics and holds the Chartered Institute of Marketing's President's Award.