Fast track route to understanding the organizational, economic andmanagerial pressures and constraints in managing global activities

Covers the key areas of strategic, marketing and financialpriorities and demands and the need for corporate social, culturaland operational awareness and responsibility

Examples and lessons from some of the world's most successfulbusinesses, including ABB, Nissan and Mattel Inc, and ideas fromthe world's smartest thinkers, including Gary Hamel, Peter Drucker,Naomi Klein, Sumantra Ghoshal and Chris Bartlett

Includes a glossary of key concepts and a comprehensiveresources guide

RICHARD PETTINGER is Lecturer in Management at University College London. He is the author of over thirty books. He continues to consult and work with organizations of all sizes in the commercial, public, privatized and not-for-profit sectors.