Fast track route to the successful management of business growth

Covers the key areas of growth management, from understanding how organizations grow and the changes needed to facilitate growth, to mergers and acquisitions, franchising and alliances

Examples and lessons from some of the world's most successful businesses, including AOL, Dixons, Starbucks, and Wal-Mart, and ideas from the smartest thinkers, including Patricia Anslinger, Thomas Copeland, Peter Lorange, Baghai Mehrdad, Noel Tichy, David White and Chris Zook.

Includes a glossary of key concepts and a comprehensive resources guide

ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.