{"product_id":"9781841123158","title":"Business Planning Enterprise 02.09","description":"\u003ch3\u003eExpress Exec\u003c\/h3\u003e\u003ch1\u003eBusiness Planning\u003c\/h1\u003e\u003ch2\u003eEnterprise 02.09\u003c\/h2\u003e\u003ch3\u003ePatrick Forsyth\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Forecasting\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eFast track route to rock-solid business plans  \u003cp\u003eCovers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.\u003c\/p\u003e \u003cp\u003eIncludes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler\u003c\/p\u003e \u003cp\u003eIncludes a glossary of key concepts and a comprehensive resources guide\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e PATRICK FORSYTH runs Touchstone Training Consultancy, an independent firm specializing in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 April 2002\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781841123158\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e128\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e5.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378890698892,"sku":"9781841123158","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781841123158.jpg?v=1780183848","url":"https:\/\/lateknightbooks.com\/products\/9781841123158","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}