{"product_id":"9781841124100","title":"Branding Marketing 04.08","description":"\u003ch3\u003eExpress Exec\u003c\/h3\u003e\u003ch1\u003eBranding\u003c\/h1\u003e\u003ch2\u003eMarketing 04.08\u003c\/h2\u003e\u003ch3\u003eSteve Coomber\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eFast track route to mastering brands and branding \u003cbr\u003e \u003cbr\u003e  Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand \u003cbr\u003e \u003cbr\u003e  Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt \u003cbr\u003e \u003cbr\u003e  Includes a glossary of key concepts and a comprehensive resources guide \u003cbr\u003e \u003cbr\u003e  ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. \u003cbr\u003e \u003cbr\u003e  ExpressExec is organised into ten core subject areas making it easy to find the information you need: \u003cbr\u003e \u003cbr\u003e  01 Innovation \u003cbr\u003e  02 Enterprise \u003cbr\u003e  03 Strategy \u003cbr\u003e  04 Marketing \u003cbr\u003e  05 Finance \u003cbr\u003e  06 Operations and Technology \u003cbr\u003e  07 Organizations \u003cbr\u003e  08 Leading \u003cbr\u003e  09 People \u003cbr\u003e  10 Life and Work \u003cbr\u003e \u003cbr\u003e  ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.\u003c\/div\u003e\u003cdiv\u003e STEPHEN COOMBER writes for a variety of publications, including The Times and Internet Money magazine. He is author of the report into corporate values, Heart and Soul.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e15 March 2002\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781841124100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e130\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e5.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384683032716,"sku":"9781841124100","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781841124100.jpg?v=1780185527","url":"https:\/\/lateknightbooks.com\/products\/9781841124100","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}