{"product_id":"9781841124698","title":"Resistance is Useless The Art of Business Persuasion","description":"\u003ch1\u003eResistance is Useless\u003c\/h1\u003e\u003ch2\u003eThe Art of Business Persuasion\u003c\/h2\u003e\u003ch3\u003eGeoffrey Burch\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Strategic Planning\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThis book will show you how anyone can be persuaded to do anything.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGeoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.\u003cbr\u003eResistance is Useless will show you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eChange anyone's opinion on any subject.\u003c\/li\u003e \u003cli\u003eTransform a lynch mob into your most devout supporters.\u003c\/li\u003e \u003cli\u003eAvoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.\u003c\/li\u003e \u003cli\u003eUnderstand how a perfect product demonstration can get you hurled into the street by security.\u003c\/li\u003e \u003cli\u003eSell tanks to Genghis khan.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eReadership: General Business, customer service and sales.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eGeoff Burch\u003c\/b\u003e is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling \u003ci\u003eWriting on the Wall\u003c\/i\u003e and \u003ci\u003eGo it Alone\u003c\/i\u003e.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 March 2003\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781841124698\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44381073473676,"sku":"9781841124698","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781841124698_8b032c71-8c72-4db0-8816-b375222575f5.jpg?v=1780193016","url":"https:\/\/lateknightbooks.com\/products\/9781841124698","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}