{"product_id":"9781849663427","title":"Rating the Audience The Business of Media","description":"\u003ch1\u003eRating the Audience\u003c\/h1\u003e\u003ch2\u003eThe Business of Media\u003c\/h2\u003e\u003ch3\u003eMark Balnaves | Tom O'Regan | Ben Goldsmith\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eKnowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. \u003ci\u003eRating the Audience\u003c\/i\u003e is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. \u003cbr\u003e\u003cbr\u003eTaking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyze today's media environment, looking at the role of the Internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. \u003cbr\u003e\u003cbr\u003eOffering the first really comparative study, it will be critical for media students and professionals.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eProfessor Mark Balnaves is Senior Research Fellow in New Media, in the Department of Internet Studies in the School of Media, Culture and Creative Arts, Curtin University of Technology, Australia. \u003cbr\u003eProfessor Tom O'Regan was the Head of the School of English, Media Studies and Art Histroy at UQ from 2005-2008, Director of the Australian Key Centre for Cultural and Media Policy (1999-2002, Griffith University) and the Centre for Research in Culture and Communication (1996-1998, Murdoch University). In 2002 he was elected a Fellow of the Australian Academy of Humanities. From 2002-2003 he was the Australian UNESCO-Orbicom Professor of Communication.\u003cbr\u003e\u003cbr\u003eBen Goldsmith is a Reseach Fellow at the University of Queensland.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 December 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781849663427\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.64\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51331334045836,"sku":"9781849663427","price":117.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_63ff850a-840a-475e-8093-56e6d9a4ef81.jpg?v=1783595951","url":"https:\/\/lateknightbooks.com\/products\/9781849663427","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}