{"product_id":"9781859739969","title":"Marketing and Modernity An Ethnography of Marketing Practice","description":"\u003ch3\u003eExplorations in Anthropology\u003c\/h3\u003e\u003ch1\u003eMarketing and Modernity\u003c\/h1\u003e\u003ch2\u003eAn Ethnography of Marketing Practice\u003c\/h2\u003e\u003ch3\u003eMarianne E. Lien\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Anthropology \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eWhat 200 products can be made from a dead chicken?\u003cbr\u003eWhat should turkey really taste like?\u003cbr\u003eHow can you make a ready-made meal appear less manufactured?\u003cbr\u003eHow do you market a \"folk-pizza\"?\u003cbr\u003e\u003cbr\u003eThis fascinating and entertaining book examines the strategies and struggles of  the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. \u003cbr\u003eThis setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of \"everyday-life\" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to  explore key economic terms such as \"the market\", \"product\", \"brand\" and \"consumer\".\u003cbr\u003e\u003cbr\u003eDrawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003eMarianne E. Lien Associate Professor in Social Anthropology,University of Oslo\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 September 1997\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBerg Publishers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBerg Publishers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781859739969\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Berg Publishers","offers":[{"title":"Default Title","offer_id":51378152898700,"sku":"9781859739969","price":43.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_44c75ef5-ee7f-4605-a8bb-665b27dac675.jpg?v=1783907819","url":"https:\/\/lateknightbooks.com\/products\/9781859739969","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}