Is management any more than common sense? Do employers really know how to recruit the best people for their firms? How important is training to employee development? Which management techniques motivate employees best? Is money the best motivator? These are key questions which every ambitious organisation should be asking about itself and the way it operates. Or do they simply represent the latest fashionable management fads promoted by trendy consultants?

Adrian Furnham is Professor of Psychology at University College, London, UK. He is on the editorial board of a number of journals, has received many awards, and is recognized as the most productive psychologist in the world. He is the author of over 800 journal articles and more than 60 books, including successful, popular management books. He acts as a consultant to a number of multinational corporations. He has written regular columns in The Financial Times, Daily Telegraph and Sunday Times and is a frequent contributor to BBC radio and television.