{"product_id":"9782940411566","title":"Fundamentals of Creative Advertising Second edition","description":"\u003ch3\u003eFundamentals\u003c\/h3\u003e\u003ch1\u003eFundamentals of Creative Advertising\u003c\/h1\u003e\u003ch2\u003eSecond edition\u003c\/h2\u003e\u003ch3\u003eKen Burtenshaw | Caroline Barfoot | Nik Mahon\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ Graphic Arts \/ Advertising\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003ci\u003eThe Fundamentals of Creative Advertising 2nd edition\u003c\/i\u003e provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.\u003cbr\u003e\u003cbr\u003eThis second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. \u003cbr\u003e\u003cbr\u003eInterviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eKen Burtenshaw\u003c\/b\u003e has extensive experience as a senior art director in the advertising business and currently runs the BA (Hons) Advertising course at Southampton Solent University, UK. \u003cb\u003eNik Mahon\u003c\/b\u003e worked as an art director at several advertising agencies and has authored  Basics Advertising: Art Direction (AVA Publishing, 2010). He is a senior lecturer in advertising at Southampton Solent University, UK. \u003cb\u003eCaroline Barfoot\u003c\/b\u003e has over 20 years' experience in advertising. She lectures on advertising strategy and market research at Southampton Solent University, UK.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 November 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFairchild Books\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9782940411566\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e184\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.44\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51331580166284,"sku":"9782940411566","price":34.16,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9782940411566","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}