Foreign Investment Promotion: Governance and Implementation in Central-Eastern European Regions

Capik, Paweł

Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.

Details

Published by: Palgrave Macmillan

Publication Date: 2020-08-14

Format: Paperback

ISBN-13: 9783030136604

DOI: 10.1007/978-3-030-13658-1

Dimensions: 210cm x148cm

Pages: 250