{"product_id":"9783030154271","title":"Multimodal Communication: A social semiotic approach to text and image in print and digital media","description":"\u003ch1\u003eMultimodal Communication: A social semiotic approach to text and image in print and digital media\u003c\/h1\u003e \u003ch2\u003eWong, May\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.\u003c\/p\u003e\u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Pivot\u003c\/p\u003e \u003cp\u003ePublication Date: 2019-05-08\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030154271\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-15428-8\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 192\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47526713491596,"sku":"9783030154271","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030154271.jpg?v=1776036196","url":"https:\/\/lateknightbooks.com\/products\/9783030154271","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}